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An urban and socially conscious communication campaign 🐝
For its #NeverAgainInPlasma campaign
dedicated to first aid techniques , Abeille Assurances called upon Tilipix to design an original activation blending urban art and civic engagement . With Marine With Lorphelin as godmother, Tilipix conceived a mosaic hunt in Paris , Marseille , and Strasbourg . Unique creations representing a “❤️+1” symbol were installed in the streets, inviting passersby to spot them and participate in a contest .
The reward? A free day of training to learn life-saving techniques .
An immersive and unifying experience 💛
The campaign did not stop in public spaces: Tilipix also took over the premises of Abeille Assurances' Paris headquarters .
Mosaics were installed in the offices to involve employees and offer them a participatory experience.
The entire operation was designed as a fun, educational, and accessible experience, enabling large-scale awareness-raising. It represents an original bridge between internal communication and public engagement.
Personalized promotional items to make a lasting impression 🎁
To extend the experience beyond the event, Tilipix designed Abeille Assurances branded DIY mosaic kits , distributed to training participants.
Entirely handmade , these creative objects become useful, lasting, and meaningful keepsakes . Versions already available assemblies were also sent to journalists to generate media coverage press targeted.
A fine example of the object When personalized and authentically conceived, it can become a true medium serving a cause .
"Tilipix was able to transform an awareness campaign into a powerful, unifying artistic experience perfectly aligned with our values. Florent's commitment, creativity, and responsiveness were key to the success of this #jamaisenPLS campaign."
— Noémie G., Communications Officer, Abeille Assurances
